Luísa Marques graduated in Marketing from ISCAP and has worked for over 15 years in the banking sector, in events, catering and hotels. She specialised in administrative areas, customer service and support, competition studies and strategic marketing, banking regulations and compliance. She is a Virtual Assistant and works remotely on the day-to-day management of her clients' businesses. She believes that business growth should not be held hostage by routine tasks that divert the focus and motivation of a manager or entrepreneur from their core business. She has been collaborating with Dinamo10 Creative Hub in Viana do Castelo since 2023, supporting events such as Viana Abordo and Café com Mentores.