Director of Abedesign, Advisor to the World Creativity Organization, Head of the Culture and Learning studio at ioasys, Brand Strategist and Design Thinker. He believes that we are living in a new paradigm of worldview and that design concentrates the skills necessary to design new scenarios and build a more balanced future. He was a partner and head of business development at Echos innovation laboratory for 5 years. He worked at Tatil for 5 years as a strategist and developed branding and experience projects for clients such as the Olympic and Paralympic Committee (award-winning case of the Rio 2016 Olympic and Paralympic brand).