Our two talks for the day:

How to create topical authority to make search engines love you, by Dani Leitner

In this talk, Dani will share easy-to-follow steps and actionable tips on building topical authority for your website. When Dani discovered how to create topical authority for her travel blog about Interrailing, it was a turning point in her SEO approach. The result: search engines fell in love with her site and started ranking her blog on page one for everything related to Interrailing. This success changed her approach to SEO strategies completely. In this talk you’ll learn what topical authority is, how to develop an SEO strategy focused on it, and why it might be the future of SEO.

Corporate SEO: Managing stakeholders and becoming the SEO expert everyone wants to work with, by Corina Burri

Corina is a former in-house SEO lead. In her talk, she will share the steps she took to thrive as an SEO professional in a corporate ecosystem. Topics of the talk will include: why asking for feedback is both courageous and crucial; how to communicate clearly, and without jargon; how to classify stakeholders and why coffee chats at work are time well invested.

The speakers

Corina Burri, SEO Consultant

Corina Burri is an SEO Consultant from Zürich, in the German-speaking area of Switzerland. She has worked in SEO since 2016, blogged about it since 2021, and spoken publicly since 2023. Corina helps companies with SEO education and international SEO. She works in English, German, Spanish, and French.
Linkedin; Twitter

Dani Leitner, Independent SEO Consultant

Dani is an SEO Consultant from Switzerland. She specializes in the German market and assists both international and local companies in achieving better rankings in German search results.
When not working on a client project, she loves to play around with her side projects, doing SEO “Just for Fun”; one of these projects is her travel blog. Which we will hear about more in her talk.
Linkedin; Dani Leitner’s website

The venue

We’re very happy to be partnering with Heden, a coworking space with multiple offices in Lisbon. This meetup will take place at Heden Alvalade. Find the location here.